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Men's Design & Trends | Gift Boxes For Men

 by tia on 07 Mar 2017 |
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Men's Design & Trends | Gift Boxes For Men


We frequently get asked about different trends for men and women when it comes to gift boxes colour choices as well
as printing and extras such as ribbon and tissue paper. We thought we would show some popular printing trends
as well as extras to pair your packaging with. This blog is geared towards the male market and what's popular.
Next week we will focus on the female market.

Colours
It's very important how your product comes across to your male audience as well as how eye-catching the box is on the shelf.
Darker colours have always been more popular in men's packaging.
Black is still used for luxury high-end products and shades of grey.
Natural/Kraft colours are known to be more attractive to men.
The 'raw-ness' of the material really brings out natural elements of a product. 
Avoid using bright colours such as pink or florals to the packaging



Differentiate
We often get asked whether one type of gift packaging design would work for both men and women.
In some cases, unisex packaging can work. However, in the majority of cases, it's always best to try and differentiate your
products and gift boxes, especially in retail.


Clear and Modern
Studies have shown men tend to like to see what they are going to be purchasing straight away.
Make your packaging clear, make sure the product is striking and upfront.
Stay clear of fancy descriptions and distractions. Keep the packaging minimalistic, clear and modern.



Learn about your audience.
This is one of the most important steps. Get to know your male market.
Without good audience research, you cannot properly know who your gift packaging is
targeting, what they like, dislike or find attractive.



Sharing is Caring
Take a look at this brilliant article from Packaging Digest about colour hues for different genders.
 

If there is anything else you would like to see on our blog, do not hesitate to contact me on tia@tinyboxcompany.com


Written by Tia | Tiny Box Company

 

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