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Interview with My Posh Shop

 by tia on 31 May 2017 |
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Interview with Phil - My Posh Shop

We wanted to get together with a loyal customer of ours to get some insight into their retail gift business.
We hope it is relatable to some small - medium size business and their advice is useful to you.


1. What does your company do? How did you come up with the idea?
We are an online shop offering high-quality jewellery and accessories.
Our fashion jewellery collections include everything from bold statement necklaces to dainty sentiment bracelets.
We sell via our own website and we are also partners with Not on the High Street.com.

We started out with a small gift shop in Cheshire. A few years later we applied to sell with Not on the High Street.com.
They’re a fantastic company that give small business a platform to sell from and once we started seeing some success
online, we decided to close the high street shop and concentrate on our online store. 

2. Tell me about when you were trying to write your business plan? What was that like?
There was plenty of online advice available on how to write a business plan.
It’s not a complicated process for a small company but it does help to write down exactly what your mission is and
set yourself some achievable goals each year. 

3. What are your top 3 challenges you face in your job related to the gifts/retail industry?

We try our best to keep finding unique products to offer our customers. The fashion jewellery market is huge online and so you have to
ensure you stay on trend but can also offer something slightly different to the competition. If you don’t have a unique selling point then it’s
hard to compete. 


Keeping up with the rapid developments in technology is another challenge. The way that customers search for gifts and products online is
constantly changing. You need to be 
quite tech savvy to market yourself online and drive sales through Facebook,
Twitter, Instagram, Pinterest etc.


Keeping in touch with customers can be a challenge when you’re an online store. You don’t come face to face with your
customers too often. You need to try and keep in touch through social media and events to find out their needs.

4. Can you offer any advice to a small start-up company?

Find out what help is available. Talk to people in similar, more established businesses.
If they are successful then they will want to share their experiences with you. I have found that successful business people can be
extraordinarily generous with their time, advice and even contacts.


Talk to your customers and give them plenty of opportunity to feedback. 

Make use of social media to involve customers in your new ideas and products.


Push yourself out of your comfort zone. That’s when things start happening – this could be going to networking
events etc. making that call or visiting a trade show.


5. How do you know you’ve had a successful year/month/day?
We tend to measure our success over the course of a whole year. The gifting market can be quite up and down throughout
the year and obviously, we have our peak sales periods like Christmas, Mothers Day and Valentine's day.
As long as we’re moving forward with new products, growing our market share each year and keeping our customers happy then
we consider it a successful year.

6. What did you look for when choosing your packaging and how do you use the packaging you have now?
We needed high-quality boxes in a variety of shapes and sizes. We also wanted to have our own logo on the front of the boxes.
We came across the Tiny Box Company online and they provided us with exactly what we wanted. Our aim was to offer a unique gifting experience
for the customer whereby they could purchase our jewellery, add gift notes, and have it sent directly to the recipient beautifully gift wrapped.
We also now have sentimental messages and quirky quotes printed on some of our gift boxes which help to make our gifts extra unique and special.


7. How important do you think branded packaging is against non-branded?
It’s very important. Branded packaging is easily recognised, so designing packaging with your logo or brand front and centre
helps consumers remember your product next time they are shopping. 

8. If you could go back to the beginning and do it all again, name one thing you would do differently.

I would have sought the advice and help of others. For the first few years, I tried to do everything by myself.
Bringing in outside help for things that I’m no expert in such as product photography and advertising suddenly gave me more time to be
creative and to do the tasks that I love. 


I also think it’s a good idea to get a business coach who understands your dreams and aspirations, with good contacts to help
you access available assistance as well as introduce you to other companies etc. It can be quite lonely otherwise and could be easy to take too
long or even give up.

We hope this interview with Phil from My Posh Shop has given you and your small business a good insight into where you are and what
you can become with a little faith and confidence!

To visit My Posh Shop's website and see their beautiful products click below.

You can also discover them on social media


If there is anything else you would like to see on our blog, do not hesitate to contact me on tia@tinyboxcompany.com

Written by Tia | Tiny Box Company


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