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The Rise of the Fabulous Flat Lay

 by hayley on 13 Sep 2017 |
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The Rise of the Fabulous Flat Lay

Flat lay photography has come a long way over the past few years. You will probably recognise the vibe of the flat lay pretty easily. In fact, you only have to have a look on Instagram, to see this composition style in most images.
In short, flat lay works.

Although it has become more of a popular photography style over recent years, the style actually has long established roots. Its history is a rather surprising one and knowing the original idea behind it, may just give you a massive dose of inspiration.
The story starts in 1987 when a janitor called Andrew Kromelow was working at his local furniture store. One day, he decided to take some images of the products that the store sold arranging them on a flat surface. These images were to become the first known flat lay stylised photos.
Fast forward to 2009 when a sculptor called Tom Sachs who had spent 2 years working at the same furniture store and inspired by the art form began to take flat lay photography. It was then that the flat lay photography began gaining popularity and versions of it began to pop up on social media.
Why is flat lay photography so popular?
Our eyes like order and flat lay photography offers this uniformity. This style of photography also helps to display products clearly and shows them exactly how they are. Furthermore, flat lay photography also makes good use of white space, which draws attention to the items that are in there by giving the space to breathe.

5 Top Tips when taking Flat Lay Photography

Less is more: Do not over clutter your images with too many items.

Keep the balance: Make sure all your props complement each other and the image is balanced with different sized items.

Give your items space: Let your items 'breathe' so the viewer can see each item in its full glory. Negative space, also known as white space, is an integral element of composition, make sure you are using it.

See the light: Ensure your image is fully lit and bright with no shadows. Use white light rather than yellow, which can cast a coloured hue over the items.

Stay experimental: With any photography and ideas, everything is experimental and can be tweaked. Test new ideas and stay fresh with your content.

If there is anything else you would like to see on our blog, please contact me on hayley@tinyboxcompany.com


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