Summer is a season full of exciting occasions, from festivals and weddings, to sporting events. All of these provide a platform for brands to connect with their audiences and make a lasting impression, and having the perfect packaging can go a long way to creating a memorable experience.
But what themes are trending this summer, and how can you incorporate these ideas into your products’ packaging?
- Eco-friendly packaging: sustainability takes centre stage
Festivals and concerts are popular summer events that often attract a big crowd. As consumers become more conscious of their environmental impact, having eco-friendly packaging solutions for your products is vital.
There are a variety of sustainable packaging options available at Tiny Box Company, from eco-friendly gift boxes and accessories to compostable packaging. Boxes come in a variety of sizes for whatever merchandise you’re promoting at the event, providing the perfect way for you to further connect with your audience. QR codes can also be added to packaging to further promote engagement.
Creative packaging designs can reflect an artist's image and captivate fans, creating a strong sense of community, and beautiful packaging can double as a souvenir and create a special memory of your event for crowds to take home. Brand your packaging with digital or foil printing to further showcase your business and elevate your products.
Recyclable packaging, such as our kraft collection, is also vital at large events to minimise waste, and consider offering reusable containers that keep their function so customers can take them home and keep them for later use.
We also offer vegan packaging at Tiny Box Company - meaning it doesn't use or contain any animal product, nor exploit animals in the production of the packaging. Not only is it kinder to animals, but it also has a lower environmental impact than traditional production. By choosing vegan gift boxes, bags and accessories, you’re ensuring a cruelty-free product that is more environmentally conscious due to fewer carbon emissions, land and water use, and food production.
Wedding season is a time of celebration and joy, and offers the perfect opportunity for your products to be showcased in beautiful premium packaging. Personalised and sustainable gift boxes and bags can make a wedding even more memorable and create a lasting impression on guests.
Custom packaging can be designed to reflect the wedding’s personality and theme, perfectly tailored to fit whatever you need with luxury extras available like foil printing, personalised ribbons and printed stickers.
At Tiny Box Company, we offer a variety of packaging solutions suitable for weddings, with beautiful gift boxes for the bridal party, groomsmen, and guests, as well as wrapping accessories like tissue paper. Wedding favour boxes include petite pillow-shaped boxes to large luxury candle boxes, or we have paper bags and cello bags suitable for sweets or trinkets. Whether it’s for rings or cufflinks, boxes can be personalised just for the wedding party.
Your choice of colour and design will also play a vital role in making your packaging beautiful and on trend for the summer. Apricot, lavender, and sage green are popular choices at weddings, perfectly complementing the occasion. You can also opt for minimalist designs that offer a clean, simple aesthetic, with neutral and soft tones, for perfect packaging.
Food and beverage fairs are a paradise for food lovers. Biodegradable packaging options are gaining popularity as consumers seek sustainable choices, as they break down naturally and minimise environmental impact.
Functional packaging elements such as portion control or easy-to-open packaging will also cater to the needs of food enthusiasts, as they access products on the go. At Tiny Box Company we offer a huge array of packaging for edible items, from bags for coffee and sweets, to magnetic boxes for bottles, and takeaway boxes.
Picnics are also a popular way to enjoy the outdoors and spend time with family and friends, but can create a lot of waste with paper plates, plastic utensils, and single-use containers. However eco-friendly options are also available, typically including plates, cups, utensils, and containers made from bamboo or bagasse, with eco-friendly napkins and tablecloths.
Sports events attract a massive audience and offer small brands an excellent opportunity to showcase their products in branded packaging. Functional food packaging can also provide fans with easy access to drinks and snacks during the event.
Packaging with QR codes can provide links to exclusive content, event schedules, or promotions for your business, and boxes and bags can be branded with a team’s logos and colours to create a sense of community for fans. Limited edition designs can also be made for specific events and games, to create a sense of exclusivity for that occasion.
This is another area where sustainable packaging will be key, to minimise any waste at an event where there is a big crowd. Offering recycled and recyclable packaging will help give you peace of mind about your environmental impact, and will foster trust with fans that you are an eco-friendly brand.
In conclusion
As we delve into summer events for 2024, your brand will have a perfect opportunity to showcase your products in beautiful packaging that can serve as merchandise and a keepsake all by itself.
From eco-friendly solutions at outdoor festivals to personalised packaging ideas for wedding season, there’s a wide range of creative avenues you can go down to elevate your product and brand image.
By identifying target market preferences, incorporating branding into designs, and maximising visibility at events, you will be well on your way to success. Stay ahead of the curve by implementing these cutting-edge packaging ideas to captivate audiences and leave a lasting impression.