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IWD Facebook groups

Facebook Groups Awards

Finding the right people can be a struggle in small businesses, whether this is people to purchase your products or people to connect with in your industry.
The Facebook groups community is forever growing and a great networking platform to meet like minded people in your field as well as finding your consumers.
Here’s a selection of Facebook groups we have put together for small business owners, female entrepreneurs and women in business.

How to implement genuinely sustainable packaging in a small brand.

Packaging is usually one of the last things you'll think of when starting a new brand. You'll be immersed in creating your product and making it perfect for your customers, however your packaging will give your customer the first impression of your brand before seeing your product. It's so important that packaging is considered alongside the product and the ethics of your brand.

The words 'sustainable', 'green' and 'eco-friendly' are often thrown around all the time by the packaging industry, but how do we really know what they mean and how to implement them into our businesses without greenwashing?

When you start your search for sustainable packaging companies, there are a few things you can check:

Visit the supplier.
Ensure they have a fair working policy and their premises and staff live up to that.
Order samples of the packaging first.
By placing a small order first, you'll be able to see how the order is sent to you. Is the company boasting eco friendly packaging, but sending the parcel to you wrapped in plastic? It will give you a good idea of whether the supplier walks the walk with their ethos.
Speak to an expert in the company

By speaking to a director or manager, they will most likely be able to give you certification of proof of the packaging sustainability claims, and give you the best sustainable packaging solutions from their ranges.